Million Dollar Agent

Your Reel Won’t Sell A House, Your Calls Will


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What actually stops most agents from hitting seven figures? In this episode, we strip away the fluff and go straight to the real levers — belief, identity, environment and daily execution. You’ll learn why goals must force growth: aiming from 32 to 42 sales changes nothing, but aiming for 75 requires a full upgrade in tonality, questions, energy and systems. We also break down why warm prospecting beats vanity content every time. Past appraisals, neighbours around new listings, local buyers and owners you spoke to 6–24 months ago consistently outperform random cold dials and reel-heavy branding that never asks for the business.

We also tackle the environments and compliance realities that most agents ignore. Your culture matters — big office buzz, boutique focus or tight EBU — and the wrong one will quietly cap your growth. We unpack the three circles that hold agents back (situation, other people and self) and why the self is usually the true bottleneck. Plus, with underquoting under the microscope and AI monitoring campaigns, we outline the simple habits that protect trust: document conversations, update guides as enquiry shifts and deliver transparent vendor reports. If you’re ready to stop playing small and operate like a genuine million-dollar agent, this episode gives you the blueprint.

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Million Dollar AgentBy John McGrath, Tom Panos & Troy Malcolm

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