The Site Shed

You’re Not in the Joinery Business, You’re in the Manufacturing Business!


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When you’ve spent so much time mastering and perfecting your craft, delegating your task to someone who may or may not be up to par with your standards would be the last thing you’d ever want to do. However, if growing your business is your goal, sometimes, you need to take the tradie hat off and put the trades business owner hat on.

Making that sudden mind shift might sound easier said than done. That’s why Bruce Poling, Director at The Joinery Coach, joins us today to share his story on how he made that shift himself. We talk about how he sold his joinery business and started to pursue business coaching, what the value of a good onboarding process is to make sure things get done right from the start, and why you should be receptive to coaching and new learning.

Take notes and get yourself started as a trades business owner today by tuning in to this episode!

What’s Discussed in This Episode:

  1. How Bruce went from joinery to manufacturing [03:34]
    • Selling his business and working for a software company [04:17]
  2. Why he decided to sell his joinery business [05:58]
    • Making his business saleable [07:21]
    • Determining whether your business is taking you where you want to be [09:25]
  3. We’re more than who we think we are [11:44]
  4. When you start a business, you need to get out of the technical mindset [14:07]
  5. 90% of everything joinery does is pure manufacturing [16:19]
    • Sometimes, it’s best to just have a few experienced people on a team [17:08]
    • Putting the right people in the right places [18:37]
  6. True apprenticeship is nurturing people to become highly-skilled ones [19:41]
  7. There is no skill shortage, just ones that we failed to make look attractive enough [21:29]
  8. If you want to hire and retain good people, provide them with a career path [22:28]
    • Having a good onboarding process is key to getting the job done right [23:39]
  9. Growing your company means adapting to a tech-driven world [25:55]
  10. Hold yourself accountable for learning things you need to know as an

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

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The Site ShedBy Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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