It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!

I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!

👉 This episode is for you if:

•⁠ ⁠Your not loving your TikTok & Instagram content

•⁠ ⁠You want a fresh start with content creation & need structure

•⁠ ⁠You want to actually grow this summer without burning out

•⁠ ⁠You want to step into a new creator era by September!!

CHAPTERS & TIME STAMPS

00:00 – Intro

03:10 – Why I’m doing this challenge (and the 3 rules to follow)

04:35 – Rule #1: How to build a sustainable content schedule

05:57 – Rule #2: Rebrand your Instagram + TikTok identity

07:35 – Rule #3: Weekly planning sessions for consistent content

08:43 – The 9-week summer content calendar (full breakdown)

10:00 – My exact weekly posting schedule for Instagram & TikTok

12:40 – The mindset shift you need before rebranding

13:30 – Why summer is the best time to grow on social media

14:44 – After Hours: Podcast set-up & HQ marketing lol

17:54 – Inside Busy Blooming HQ: What it is!!

📥 SPONSOR

Start your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

#contentcreation #socialmedia #rebrand