Can social media realistically generate revenue for physical therapists?

In this episode, Jimmy talks with Tony Maritato about:

• Growing from 2,000 to 60,000+ followers in one year
• Turning patient education into monetized content
• Why reposting “old” videos works
• How one Facebook post generated $107 repeatedly
• Why engagement (not followers) is the real metric
• The shift back toward in-person, analog attention

Tony explains how he captures patient interactions during treatment (with consent), posts directly from his phone, and uses AI tools to analyze performance — without hiring staff or building a production studio.

If you’re a clinic owner, this matters because:

• $2,000/month offsets overhead
• Organic reach builds trust before a patient calls
• You’re already creating content — you’re just not recording it

Key Takeaways

• Your daily clinical work is valuable content
• Reposting strong content is not penalized
• Engagement beats follower count
• Simplicity scales
• Attention must be earned