Jimmy & Tony go off-script on this special snow day edition of the PT Breakfast Club. From Graham Sessions insights to content strategy and the realities of PT business in 2026, this one's a must-listen.

Topics Covered:

• Primary care PT definitions
• Branding breakdowns in physical therapy
• Reflections on Graham Sessions
• How Jimmy is creating 365 podcast episodes in 365 days
• Social media frequency vs reach (Meta data deep dive)
• Why PTs need to take action, not just talk
• The “You’re the Boat” philosophy and its practical implications