You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and Life

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In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services.

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In this episode, I mention the following:

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In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you.

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In this episode, I mention the following:

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In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking.

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In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing.

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In this episode, I mention the following:

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In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services.

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