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Tarik Ozkan CTO of Zon Tools

• Search Term Isolation
  • Philosophy to only advertise on converting keywords
  • Decreasing bids doesn’t always lower ACOS
• Zon Tools - Automation of PPC
  • Automate existing campaigns
  • Bulk Editor
• Zon Tool has a dozen of product offerings, all with their one unique Trademarked name.
• Algorithm Black Box - curious

How does Zon.Tools work? Interactive Rule Flow Bot brain here: www.zon.tools/flow

AM 3.0 works on all Targets (PAT and EAT) and Keywords (all matches). Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS“), clicks (“Min. Action Click“) and spend (“Max Spend“).

The new bids are calculated based on:

• Clicks
• Sales
• Max ACoS
• Min Bid
• Max Bid

AM 3.0 will wait for one of the 3 conditions before starting working:

1. The Keyword or Target reached “Max Spend” without sales –> AM 3.0 will immediately drop its bid to “Min. Bid” regardless of the number of clicks it has
2. The Keyword or Target reached “Min Action Clicks” and there are no sales –> AM 3.0 will immediately drop its bid to “Min. Bid“
3. The Keyword or Target reached “Min Action Clicks” and there are sales –> AM 3.0 will then look at the keyword ACoS compared to “Max ACoS” and adjust bids as defined below:
   • AM 3.0 algorithm will calculate the optimal bid for each entity (Keyword or Target) based on its conversion rate.
   • The system willmove toward the optimal bid with daily increments or decrements of 0% to 100% / day based on the assigned Change Rate at PGN creation or Edit Rule Configuration.
   • AM 3.0 bid range is limited by “Min Bid” and “Max Bid“.
   • AM 3.0 will never Pause nor Enable your Keywords or Targets

Keyword Miner & Term-Inator:

KWM and TI work every 6 hours on 3 main triggers (thresholds):

• Min Action Clicks
• Max Spend
• Max ACoS
• Orders7
• Relevancy Trigger (KWM)

KWM and TI will wait for one of the 2 conditions before starting working:

1. The Customer Search Term reached “Max Spend” without sales –> TI will negate regardless of the number of clicks the search term has
2. The Customer Search Term reached “Min Action Clicks” –> KWM and TI will then look at ACoS
   • If ACoS is above threshold –> TI will Negate the search term
   • If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> KWM will Mine the search term

How KWM mines:

Exact Campaign: Exact Match

Phrase Campaign: Phrase Match + Negative Exact — Search Term Isolation —

Broad Campaign: Broad Match + Negative Phrase — Search Term Isolation —

How TI negates:

Phrase Campaign: Negative Exact

Broad Campaign: Negative Exact

Auto Campaign: Negative Exact

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