If you've ever heard the phrase 'algorithm' in marketing, people are most likely talking about the infamous Instagram and Facebook algorithm. And if you have no idea what I'm talking about, don't worry, it sounded like a foreign language to me when I first learnt about it. But once you learn about it, I can assure you, you'll want to be implementing these 5 methods.

The algorithms favours quality content, organic engagement and active accounts - so you need to behave in a way that indicates to the platform (e.g. Instagram) that you're legit AND that your content is worth seeing. These 5 techniques will help you to do just that.

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