This episode's topic is extremely important and one of our favorites to discuss – core values. Everyone at TonaLaw knows our core values because they are a part of our culture, and we constantly discuss them to ensure everyone is on the same page. Our culture is the collective embodiment of the core values. In our opinion, the culture created around the core values is the single most important factor for a company's success.

In this episode, we talk about the six core values that make up the culture at TonaLaw. They don't have to be copied and pasted into your law firm, but these six work for us based on our firm's goals.

You might want to grab a pen and paper or open the notepad app on the phone for this one!

In this episode, you will hear about:

• The importance of core values to a company
• What core values are
• The six core values at TonaLaw
• What intention means to your business
• Constantly communicating the core values to establish the culture
• You can't fake culture

Resources from this Episode:

• TonaLaw: https://tonalaw.com/
• Traction by Gino Wickman: https://a.co/d/1FR8s7d

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.