Lead Counsel

085: Up and to the Right: Empowering Growth & Innovation with Sara Frasca


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Welcome back to another episode of Lead Counsel! We're thrilled to sit down with Sara Frasca, CEO of Point NorthEast and Trasca & Co Eatery, and a powerhouse in business innovation and growth strategy. With the curiosity of Galileo and the tenacity of a street fighter, Sara has honed her expertise in senior leadership roles across Corporate America and the startup world. Now, she's helping businesses reach new heights by fostering accountability, nurturing human imagination, and solving complex challenges for sustainable success. Join us as Sara delves into key topics like harnessing employee energy, creating KPIs that inspire ownership, and empowering teams to play an active role in decision-making. Sara shares her insights on how organizations can stay competitive by adopting innovative systems for hiring, retention, and succession planning. Discover how her unique blend of Midwest warmth and sunny optimism fuels her mission to support leaders in navigating today's fast-paced business landscape.

In this episode, you will hear about:

  • Addressing the modern "energy crisis" in workplaces and strategies to help employees feel motivated and engaged.
  • The importance of leadership structure and advisory boards for business growth.
  • Techniques to approach and resolve complex challenges in an innovative and structured way.
  • Sara's perspective on building a legacy through kindness, trust, and leading with heart to foster lasting client loyalty.

Resources from this episode:

  • TonaLaw: https://tonalaw.com/
  • LinkedIn: Tom Tona
  • LuvvvSocials: [email protected]
  • https://www.sarafrasca.com/
  • https://pointnortheast.com/books/
  • Sara - [email protected]
  • Reach out to Tom on LinkedIn for a FREE copy of Sara's book, Up and To the Right! *Only available for the first 10 people to reach out*

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Lead CounselBy Thomas Tona

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