Lead Counsel

094: Mastering Law Firm Growth and Leadership with Atticus CEO Valerie Peterson


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What does it take to build a thriving law practice while maintaining a great life? In this episode of Lead Counsel, host Tom Tona, founder of Tonalaw, sits down with Valerie Peterson, CEO of Atticus Advantage, to discuss the key principles behind successful law firm management, leadership, and business growth.

Atticus has long been a leader in legal coaching and law firm growth strategies, focusing on time management, profitability, marketing, and team building. Valerie and Tom dive into the fundamental strategies law firm owners can implement to scale their practices, improve efficiency, and, most importantly, achieve work-life balance.

Key Highlights:
  • The Power of Coaching & Masterminds – Why being in the right room accelerates success.
  • Revenue Follows Capacity – How hiring strategically impacts firm growth.
  • Core Values in Hiring – Avoiding the biggest mistakes in recruiting and retaining top talent.
  • Making Yourself Replaceable – The key to stepping back from day-to-day operations.
  • The Role of Clarity Breaks – How meditation and stillness can improve decision-making.
  • The Atticus Difference – What sets Atticus coaching apart in the crowded legal coaching industry.

Whether you are a solo practitioner or running an eight-figure firm, this episode is packed with insights, strategies, and mindset shifts that can transform your law practice.

Follow Tom on LinkedIn and X for more great content.

Guest Information & Links:
  • Valerie Peterson, CEO of Atticus Advantage

This episode is sponsored by Tonalaw. If you're an attorney or law firm looking for a trusted partner for you New York personal injury referrals, Tonalaw has been the go-to law firm since 2001. We offer legal fee participation for referring attorneys in all jurisdictions where permitted. Refer a case today and experience the Tonalaw difference.

📞 Call us at 833-TONALAW 💻 Visit us at Tonalaw.com

If you heard about us through the Lead Counsel podcast, mention it when you call, and we'll get you directly in touch with Tom Tona.

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Lead CounselBy Thomas Tona

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