Jenn Gore has done something most lawyers will never do, monetized her law practice via an equity sale. 

In this game-changing episode of the Lead Counsel Podcast, host Tom Tona reconnects with powerhouse attorney Jennifer Gore, now Partner at Sweet James Atlanta, to reveal the personal and professional transformation that led her from leading a multi-million dollar Georgia-based PI firm to merging with one of the newest and most dominant national law brands in the country.

In a candid and revealing conversation, Jenn shares how she navigated a major business merger, overcame personal upheaval including divorce, and redefined her identity as both a legal entrepreneur and leader. This is not just a story about business—it’s a masterclass in resilience, introspection, and embracing scale.

Listeners will discover:

• Why Jen chose to merge her thriving law firm with Sweet James via a partial equity sale

• The mindset shifts that made growth and partnership possible

• Lessons in leadership, change management, and post-merger adaptation

• How to build a law firm that's acquisition-ready

• The power of brand, culture fit, and collaboration in scaling a legal business

• The role of AI in driving operational excellence

• Personal insights into divorce, reinvention, and overcoming limiting beliefs

This episode is essential listening for any attorney, law firm owner, or entrepreneur ready to scale, collaborate, and reimagine what’s possible in law and life.

Featured Guest:

Jennifer Gore Attorney & Partner at @Sweet James Georgia/East Operations, Founder of @Atlanta Personal Injury Law Group.

Website: https://sweetjames.com/ LinkedIn: Jennifer Gore

Your Host:

Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you’ll speak directly with Tom.