Welcome to another powerful installment of the Lead Counsel Podcast, hosted by Tom Tona, founder and managing attorney at TonaLaw. In this collaborative episode with They Don't Teach This in Law School, Tom and his co-host Charley Mann tackle real questions from attorneys around the country, diving into what it takes to build, grow, and sustain a successful law firm.

If you're an attorney or law firm owner seeking guidance on growing your legal practice with intentionality, you're in the right place.

What You'll Learn in This Episode:

• LinkedIn Strategy for Lawyers: Tom shares why he uses LinkedIn Sales Navigator and how integrating tools like Shield AI App help maximize engagement and analyze post performance. Learn why bots and AI-sounding messages are killing trust and what truly authentic connection looks like in today's legal marketing landscape.

• KPIs and Growth Metrics for Law Firms: Discover how Tom tracks key performance indicators for both personal and professional growth. He dives into weekly, monthly, and yearly firm objectives, and introduces meaningful metrics like unwanted turnover and client satisfaction to track organizational health.

• People-First Culture in Law Firms: Tom opens up about the emotional toll of scaling too fast and losing touch with firm culture. He candidly shares how a painful wake-up call led him back to his core values. Learn how to rebuild culture intentionally and why "caring at scale" is essential for long-term success.

• Advertising and Marketing in High-End Legal Practices: This episode covers a listener-submitted question on advertising a high-end family law practice without violating client privacy. Tom discusses alternatives to traditional case-result marketing and emphasizes the importance of hiring a fractional CMO to help map out detailed marketing funnels and strategies.

• The Role of Masterminds and Event Funnels in Legal Growth: Why masterminds and intentional event planning can exponentially increase referrals, and how to repurpose content from CLEs and panel presentations for brand development.

• Embracing Pain as Growth: Tom and his co-host reflect on the brutal but necessary growing pains of entrepreneurship, emphasizing resilience, humility, and the discipline to keep showing up.

Links and Social Handles

• Tom Tona (Host, Lead Counsel Podcast)

  • Website: https://www.tonalaw.com

  • LinkedIn: Tom Tona

  • X: @NYPITrialGuy

• Charley Mann (Host, They Don't Teach This in Law School)

  • Website: https://www.lawfirmalchemy.com

  • LinkedIn: Charley Mann

This podcast is sponsored by TonaLaw.

Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you'll speak directly with Tom.