"I believe everyone has something that makes them stand out, and if you amplify it by 10, it's game over. I was able to find that both personally and professionally." - Jesse Cole

A perennial search for “the moments you won't believe” fuel the man in the yellow tuxedo: Jesse Cole, owner of the Savannah Bananas. Heralded as "the greatest show in baseball" by ESPN, Jesse draws inspiration from the greats of entertainment and innovation.

By all accounts, the Savannah Bananas shouldn't exist. Banana pep band. Dancing players in kilts. One all-inclusive ticket. No nameable players. Dad-bod cheerleading squad. Yet they are the best in the league with millions of dollars in merchandise sold globally. A true circus, enjoyed by over 100,000 fans annually in a consistently sold-out 1920s stadium. This success did not happen with the first pitch of a banana from the mound on opening day. Fifteen years of experiments, feedback, and failure got the Savannah Bananas to where they are today.

"You're the average of the five people you spend the most time with. The five people I spend the most time with are Walt Disney, PT Barnum, Jeff Bezos, Steve Jobs, and big-thinking innovators. I know that sounds crazy, but I read books. I wake up almost every morning and read a book by one of them just to get my mind thinking bigger and thinking differently." - Jesse Cole

Author of the wildly successful "Find Your Yellow Tux," Jesse is out with a new book. "Fans First" is a crash course in standing out, explosive growth, and creating fanatic fans. On today's episode, Jesse chronicles the journey from barely making payroll to sold-out stadiums, putting the fan at the center of every decision, and cultivating a culture of experimentation.

Everyone — even attorneys — should entertain. Provide enjoyment. Iterate. Connect with clients in a real way. Be memorable and fun — a human that clients want to have a conversation with. When was the last time a client raved or was excited by how professional an interaction was?

Professionalism, while necessary, lacks excitement. The solution: map out moments of interaction along the client's journey. Find little tweaks that are authentic to your practice. Change your hold music. Make a memorable voicemail. Craft emails that have accessible language. These little changes can provide unexpected enjoyment with a lasting impact.

Michael Mogill, Crisp, and Jesse Cole