Lead Counsel

109: Behind the Briefs: Mastering Law Firm Operations for Sustainable Growth


Listen Later

In this insightful solo episode of the Lead Counsel Podcast, host Tom Tona, founder and managing attorney at Tonalaw, takes listeners behind the scenes of what truly drives law firm success: operations.

Fresh off a closed-door legal mastermind event in Florida, Tom breaks down the often-overlooked yet critical role of law firm operations, exploring what it is, why it matters, and how top-performing firms leverage it for explosive growth. Whether you're a solo practitioner scaling your firm or part of a multi-practice operation, this episode sheds light on key operational roles like COOs, legal ops directors, and practice group managers—and why investing in these areas directly impacts profitability, efficiency, and client satisfaction.

Key Highlights:
  • What "operations" really means in a law firm setting

  • Defining the hierarchy: COO vs Director of Legal Ops vs Practice Group Managers

  • Real-world examples of how ops reduce time on desk and increase collections

  • Understanding ROI for high-level operators in legal settings

  • Adapting to AI, automation, and data-driven decision-making

  • Why client experience is the new legal differentiator

  • When your firm is ready for strategic operational hires

  • Lessons from Fortune 100 and Fortune 25 COOs and legal masterminds

Whether you're looking to streamline billing, improve team structure, or incorporate AI into your legal tech stack, this episode gives you the framework and foresight to build a scalable, efficient law firm.

Your Host:

Tom Tona is a seasoned attorney and founder of Tonalaw, a New York-based personal injury law firm that has been trusted by attorneys across the U.S. for high-quality case referrals since 2001. Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you'll speak directly with Tom.

...more
View all episodesView all episodes
Download on the App Store

Lead CounselBy Thomas Tona

  • 5
  • 5
  • 5
  • 5
  • 5

5

30 ratings


More shows like Lead Counsel

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

229,146 Listeners

Lunch Hour Legal Marketing by Legal Talk Network

Lunch Hour Legal Marketing

55 Listeners

Maximum Lawyer by Tyson Mutrux

Maximum Lawyer

203 Listeners

Profit with Law: Profitable Law Firm Growth by Moshe Amsel

Profit with Law: Profitable Law Firm Growth

91 Listeners

The Law Firm Owner Podcast by Melissa Shanahan

The Law Firm Owner Podcast

36 Listeners

BE THAT LAWYER by Steve Fretzin

BE THAT LAWYER

51 Listeners

The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

526 Listeners

The Law Firm Blueprint by Jay Ruane & Seth Price

The Law Firm Blueprint

18 Listeners

The Renegade Lawyer Podcast by Ben Glass

The Renegade Lawyer Podcast

10 Listeners

GLF Podcast by Sasha Berson, Grow Law

GLF Podcast

6 Listeners

They Don't Teach This in Law School by Law Firm Alchemy LLC

They Don't Teach This in Law School

40 Listeners

Life Beyond the Briefs by Brian Glass

Life Beyond the Briefs

40 Listeners

The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners by Darren Wurz, CFP

The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners

24 Listeners

Founding Partner Podcast by Jonathan Hawkins

Founding Partner Podcast

42 Listeners

The Way with Best Era by Brittany Green

The Way with Best Era

4 Listeners