Run a Profitable Gym

11 Things We Learned From COVID (The Fitness Industry's New Normal)


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"Never miss a crisis."

Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over.

Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever.

Links:

Forever Fierce
Wodify

Contact:

[email protected]

Timeline:

3:03 – What the data says about gyms and the COVID crisis.

6:40 – Watch out for false gurus.

8:48 – The gyms that survived the COVID crisis vs. the ones that didn’t.

12:11 – The Prescriptive Model: The key to survival.

14:36 – Never miss a crisis.

17:31 – What effective crisis leadership really looks like.

21:43 – When downsizing is a good thing.

22:49 – Investing in mentorship during crisis.

26:38 – Forced to focus on what matters most.

31:09 – Discovering resilience.


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Run a Profitable GymBy Chris Cooper

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