Jesse DeMasi, founder of JD Gym Equipped, shares his journey of transforming a side project into a full-time gym equipment manufacturing business. He delves into the company's origins, production challenges, and future aspirations. Jesse highlights his focus on quality, customization, and inspiration from old-school bodybuilding. The discussion also covers the evolution of his business, the impact of COVID-19 on the industry, and the vital role customer feedback plays in product development.