Lead Counsel

112: From Mats to Mindset: How Brazilian Jiu-Jitsu Shaped a Legal Leader


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In this transformative episode of Lead Counsel, host Tom Tona, founder and managing attorney of Tonalaw, sits down with Brazilian Jiu-Jitsu world champion and instructor Emerson Souza. Together, they explore the unexpected parallels between martial arts and the business of law. This conversation uncovers how Jiu-Jitsu's principles of humility, honesty, resilience, and focus have fundamentally shaped Tom's leadership style and the growth of his firm, Tonalaw.

Whether you're a business owner, legal professional, or someone seeking personal growth, this episode delivers actionable insights on:

  • Cultivating a growth mindset and humility through daily discipline

  • Why fear is a powerful motivator for personal transformation

  • How emotional intelligence and people-reading sharpen leadership

  • Building businesses and lives by design, not default

  • The power of relentless focus and process-driven thinking

  • Why ego is your enemy in law, life, and the gym

  • How Jiu-Jitsu teaches leadership, empathy, and confidence

    Featured Guest:

    Emerson Souza Website: https://www.emersonsouzabjj.com/

    Your Host:

    Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy

    This podcast is sponsored by TonaLaw.

    Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to New York personal injury law firm for attorneys and law firms across the United States.

    At Tonalaw, we pay legal fee participation to referring attorneys in all jurisdictions where it's permitted. Refer us a case today and experience the TonaLaw difference.

    Call us now to discuss how we can work together at 833-TONALAW or visit us at tonalaw.com. Mention Lead Counsel and you'll speak directly with Tom.

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Lead CounselBy Thomas Tona

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