Today Sammi is bringing you a special interview with the brilliant George Veness, founder of JAB Boxing.

JAB is a Boxing Club whose journey started in the heart of Mayfair, London. It was created with a mission to build a community empowered by boxing and its training philosophy. Raised on a London council estate, George began boxing at six, representing England over a dozen times. After a successful amateur career, he transitioned to coaching, training both amateurs and celebrities. In 2018, he established JAB Boxing Club in London, aiming to make elite training accessible to all.

In this chat George shares his journey from being ex-England boxing team to establishing one of London's most popular boutique fitness clubs and offers insights on creating an authentic brand, building community, and the importance of a holistic approach to wellness.

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