I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019!

Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar.

Today, Ali is breaking down the case study of how she and her team grew their ambassador program to 600 women who are responsible for 25% of Modern Picnic’s annual revenue - without paying a single cent in commission.

Yup, this ambassador program breaks all the status quos.

Get the secret sauce on how you can get hundreds of people to authentically share your brand and drive sales, without relying on money as the motivator.

And a special gift just for our listeners: if you want to upgrade your lunchbox to a sleek and chic tote you’ll actually want to show off, browse the collection at modernpicnic.com and use the code CEO to save 10% on your purchase!

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