Kirsten interviews JoJo Struebing, an entrepreneur with a rich background in creating and managing brick-and-mortar businesses. The discussion explores things you should consider for starting a traditional business model, including location selection, market research, funding options, and creating a unique customer experience. JoJo shares her journey from corporate sales to owning and franchising a float therapy studio, emphasizing the importance of thorough planning and flexibility. Real-life lessons and expert insights make this episode a masterclass for aspiring brick-and-mortar business owners.

What we discuss with Jojo

+ JoJo's Entrepreneurial Journey

+ Challenges and Insights of Brick and Mortar Businesses

+ Importance of Location and Market Research

+ Balancing Specificity and Flexibility in Business

+ Financial Considerations for Brick and Mortar

+ Key Factors for Success and Failure

+ Adapting to Industry Changes

+ Making Your Business Profitable

+ Owner vs. Operator: Finding the Balance

+ Leveraging Physical Space for Community Engagement

+ Competition: Friend or Foe?

+ Lessons from Rapid Expansion

+ The Importance of Systems and Processes

+ Starting Fresh: Building a Business from Scratch

+ Passion vs. Opportunity: Finding the Right Business

Resources from this Episode:

JoJo's Franchise Business: Altered States Wellness

Thank you JoJo!

We'd like to give a shout-out to today's sponsor, JoJo Struebing and her company Altered States Wellness. To connect with JoJo on LinkedIn click here.

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