3.5 percent. That's the tipping point for change. Wayne Hsiung is an expert in social movement, and he's a massive proponent of getting the animal rights movement to that crucial number. Wayne started out as a corporate attorney and swiftly realized that more was needed to move the needle. The world needs a political shift. He co-founded Direct Action Everywhere (DxE) to change the system and inspire other activists to continue his work. Wayne is known for staging open rescues and documenting atrocious slaughterhouses and feedlots, and his footage has been captured by the mainstream media and garnered hundreds of thousands of views on YouTube. If you're passionate about social change—whether it has to do with animal or human rights—Wayne's knowledge will hit home.

What we discuss in this episode:

- Growing up as a first

- The psychology behind how we view animals and America's dissociation from food

- The Rule of 3.5%

- Changing systems versus individuals

- People are defined by what other people think

- The importance of policy change

- Action items animal advocates can take

- How "far" to go in making others uncomfortable

- Direct Action Everywhere

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