In this high-impact episode of Lead Counsel, host Tom Tona welcomes digital marketing powerhouse Jason Hennessey, founder of Hennessey Digital. This episode is essential listening for law firm owners, marketers, and legal entrepreneurs navigating the seismic shifts in legal SEO, digital marketing, and AI integration.

Jason shares his journey from his first SEO presentation in 2008 to scaling Hennessey Digital into one of the top marketing agencies in the legal space and ultimately selling it to private equity. He and Tom explore the current wave of mergers and acquisitions sweeping the legal industry and what it means for solo practitioners and midsize firms alike.

Highlights Include:

• How the December Google algorithm update disrupted legal SEO

• The real impact of AI on SEO and why "Search Everywhere Optimization" is the new standard

• Why character, transparency, and long-term relationships still win in digital marketing

• Best practices to future-proof your firm's digital presence

• How to optimize for ChatGPT and Google at the same time

• What most law firms still get wrong about digital strategy

• The importance of personal branding for attorneys in 2026 and beyond

• Behind-the-scenes of Jason's Lamborghini purchase and what it says about values, success, and family

Whether you're pulling 50+ cases a month or building your firm from scratch, Jason and Tom break down the critical moves you need to make to stay competitive in today's fast-moving legal marketing environment.

Featured Guest:

Jason HennesyLinkedIn: Jason Hennessey Website: https://www.jasonhennessey.com/

Your Host:

Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy

This podcast is sponsored by TonaLaw.

TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.