If you've ever been frustrated with the products in your life, and thought "there's gotta be a better way!," this conversation is sure to hit home. Jeremy Michael Cohen and Fred Perrotta created Tortuga Backpacks after an awesome trip to Europe -- and a less-than-awesome experience with their luggage. They resolved to create a better travel backpack, and did it, starting as a side hustle of course.

Full Show Notes: Building a Multi-Million Dollar Ecommerce Brand on the Side