I really believe that pivoting and scaling your business go hand in hand because if you want to scale, you'll most likely be slightly pivoting something and vice versa.

I'd say my business has been in this pivoting and scaling stage since the end of 2019, and although there isn't that defining moment where you know you're starting a new phase in your business I realised my priorities had changed. So in this episode, I wanted to share 5 tips I wish I knew as I started to scale and pivot my business.

Read more about finding the equilibrium point where being niche and feeling fulfilled meet on my Instagram.

For more on why success doesn't always equal happiness check out Ep135

This episode has been created in partnership with Penfold.

To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham for a £25 bonus when you make your first contribution! With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving!

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