Who We Are with Rachel Lim

#15: Financial Freedom with Your Rich BFF: Vivian Tu's Journey and Advice


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In this engaging episode, I sit down with financial guru and content creator Vivian Tu, known as "Your Rich BFF," to explore her inspiring journey from a hardworking immigrant family to Wall Street and ultimately to her role as a financial influencer. Vivian shares pivotal moments, such as leaving her high-paying job at JP Morgan to pursue content creation, and discusses the profound impact of her mentor on her financial habits and career trajectory. She offers insights into why financial literacy is often neglected, especially among women, and provides strategies to bridge this gap.


Vivian delves into common financial mistakes, how the pandemic reshaped her views on financial security and practical tips for maximizing earnings and overcoming the fear of investing. She also explains her belief in equity rather than equality in relationships, offering advice on how couples can strive for equity to ensure a healthy partnership.


Tune in to gain valuable financial wisdom and be inspired by Vivian's journey and insights. Whether you're starting your financial journey or looking to deepen your knowledge, this episode offers practical advice and thought-provoking discussions that will resonate with and inspire everyone.


00:00 Introduction

00:16 Get to Know Vivian Tu

01:01 Vivian Tu’s Upbringing 

03:18 The Start of Vivian Tu’s Journey 

08:08 3 Important Financial Lessons 

11:36 Breaking Gender Stereotypes in Financial Literacy 

13:12 The Most Common Financial Mistake  

14:25 How To Start Investing 

17:43 Overcome Your Fear of Investing 

19:18 Budgeting for Investing 

21:23 The Brag Book 

23:05 How To Ask for a Raise

25:50 Mindset Shift for Women 

27:59 Equity vs Equality in Relationships 

31:06 Financial Tips for a Healthy Relationship 

34:21 Vivian Tu’s Perception of True Richness 

37:13 The ‘STRIP’ Method 

39:21 RICH AF: Vivian Tu’s NYT Best Seller Book 

41:56 Vivian Tu’s Purpose as Your Rich BFF

42:54 Talk to Your Friends About Money 

45:17 Final Thoughts


Follow Rachel here: https://www.instagram.com/ms_rach/


Follow Vivian Tu here: https://www.instagram.com/your.richbff/ 


Purchase ‘Rich AF: The Money Mindset That Will Change Your Life’ here: https://singapore.kinokuniya.com/bw/9780241644966

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Who We Are with Rachel LimBy Rachel Lim

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