As an overworked entrepreneur, Grunburg set out to establish some balance and clarity in his life by attempting a "bucket list" (lifestyle/non-work related) item. The goal was to enter an elite paddleboarding race and complete a 32-mile open-ocean paddle -- an event known as the Catalina Classic.

He later applied the very same technique to complete another major goal, an Ironman-distance triathlon. Both were successfully accomplished, yet he had no prior experience or base knowledge -- no paddleboard, no road bike, not even running shoes.

He shared the methodology with a group of fellow entrepreneurs who were looking to achieve their own BIG goals. Before long, the group was sharing terrific feedback about the process and were experiencing incredible results for themselves; from doubling company revenues to losing weight and even surfing a dream 30'+ wave (story is in the book), just to name a few. Martin Grunburg is the author of "The Habit Factor: An Innovative Method to Align Habits with Goals to Achieve Success"