This week on No Vacancy I talk with Ali Haney, host of the Brand & Market Podcast, who is a  branding and marketing expert. We get into some juicy strategies that you can implement to improve your listing's online presence today!

But before we dive into that, Ali walks us through the painful months-long journey of her attempt to turn a gorgeous Bourbon Trail estate into a wedding venue. She did her due diligence on the regulation, ran the numbers, and knew the property was in good shape with no surprise repairs. 

But what wasn't expected was the backlash the local community would feel towards this project. Ali takes us through the emotional rollercoaster and endless city meetings to fight for this deal, and how unfortunately, it ultimately failed. The good news? She was ready to pivot with a backup plan, and even though that property isn't a functional wedding venue today, it IS a profitable, cash-flowing STR.

Ali is an open book, and if anyone has considered riskier projects, this episode is a must-listen on how to navigate emotional backlash and obstinate neighbors.

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