“Brand is what people think of you when you're out of the room." - Harlan Schillinger

Why There's No Substitute For Focusing on Your Firm as a Business

Legal industry veteran Harlan Schillinger has weathered more than a few market downturns, and he believes right now is a fertile ground for great growth. His advice? Don't panic — get crystal clear.

Harlan explains what law firms need to be doing now to thrive, from hacking your internal processes to kickstarting your cash flow and settling cases in the most productive, absolute manner.

Make Your Brand Deliver: How To Turn the Client Churn and Burn Around

For Harlan, brand is everything: it's what people think of you when you're not in the room, it's what you stand for, and it's a lot more than just a logo. In fact, he goes as far as to say your message means NOTHING if you can't properly express it.

Michael and Harlan explore concrete tactical approaches for branding and marketing for firms of all sizes, including building a steadfast company culture, crafting your messaging, and transforming client churn and burn into real referrals.

Why Attorneys Need to Get Over Their Social Media Phobia

Attorneys have been looking at social media all wrong, and Harlan's here to tell you why (your transactional mindset might have a lot to do with it).

Social media is here to stay — so if you haven't got your head in the game, then you need to call on some experts to show you the way. Harlan explains the truth about tracking your intake, why your vital social media presence is the key to delivering credibility day in & day out, and why you should never ask, "How did you hear about us?"

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