We hear a lot about the stories of businesses that continue to grow... but what about the ones that get shut? What leads to a decision like that? And how does it feel to be ending something you've put so much into?

Todays episode explores exactly that as I sit down with my friend (and office pal) Liam to discuss his recent decision to step away form his start-up, Bel. Tune in to hear why it's important to ignore ego and the 'sunk cost phallacy' when making a decision like this, be inspired to see 'failure' in a positive light and help us settle the debate on whether HSM or Pitch Perfect is the better franchice...

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AB | Website, Instagram, LinkedIn, TikTok

Liam | Instagram, TikTok