Cubicle to CEO

198. Word Of Mouth At Scale: Empowering Students As Affiliates Grew Her Course To $2M/Year


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This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series.


After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year.


10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us through her process for equipping and motivating her student affiliates - 50 in total - to promote the course on her behalf.


Keep listening if you want to tap into the power of word-of-mouth marketing at scale through affiliates!



View the transcript for this episode at: https://otter.ai/u/ALK_sdGxw2G670C4u5KukCStAKo?utm_source=copy_url



Thank you to our sponsors:

  • Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac
  • Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500.

  • Connect with Molly:

    • www.freedomcreator.co
    • Instagram: @mollymkeyser
    • TikTok: @mollykeyser
    • https://www.youtube.com/mollykeyser

    • Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


      If you enjoyed today's episode, please:

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        Cubicle to CEOBy Ellen Yin

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