Your eCommerce website is the equivalent of a brick and mortar shop front - first impressions are everything. Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for long if there were boxes everywhere blocking your path?  If there was inches of dust in the window display, cobwebs around, would you be willing to stay?   How about if you have a question or want to try something on - what if there was no sales assistant there to help you? We need to consider the user experience of our website visitors the same way you would if they were visiting you in real life.  That is, you need to make a great first impression and help guide them through your store in order to make a sale.

Obvisiouly we can’t do that as easily online, however there are 10 crucial elements that will help you do that online in order to scale your business to a million dollar a year eCommerce store like mine, iland co.