Fitness Business University Podcast

2024 Wrap Up: The Queen of Community Marketing


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Gym Business Mania is happening March 7-9, 2025, in Orlando, Florida!  This is the must-attend event for gym owners ready to level up in 2025. Click here to get 75% off your tickets now—but hurry! This exclusive offer expires on January 1.  Grab your spot today and kick off the new year strong!

 

In this episode of the FBU Podcast, Vince sits down with Carly Fernald, the Head of Marketing at Synergy Athletics, to discuss the transformative power of community marketing for gyms. Carly shares her journey from a background in pharmaceutical advertising to becoming one of the most effective marketers in the fitness industry. The conversation dives into strategies for creating impactful marketing systems, such as leveraging joint ventures, seasonal programs, and retention campaigns, all while building a connected, thriving community.  Whether you're planning your marketing calendar for 2025 and want a head start on improving your summer engagement or strengthen local relationships, this episode offers valuable insights to elevate your marketing game.

 

5 Key Topics Discussed:

  1. Community Marketing Essentials: How to build and nurture local partnerships to drive gym growth through joint ventures and exclusive sweepstakes.
  2. Seasonal Campaign Success: Strategies like Fit Moms, Summer Slim Down, and Spring Into Fitness to generate leads and convert them into long-term clients.
  3. The Role of Marketing Playbooks: Creating detailed campaign guides that streamline implementation, save time, and maximize results year after year.
  4. Retention and Engagement Tactics: Programs such as attendance challenges and buddy weeks that enhance member loyalty and participation.
  5. Marketing Sherpa Program Overview: A unique training initiative designed to equip gym owners and staff with ready-to-use marketing campaigns and the skills to implement them effectively.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!


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Fitness Business University PodcastBy Vince Gabriele

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