As we approach 2025, client expectations are shifting, and independent hairstylists need to be prepared. In this episode, I dive into the latest trends shaping our industry, including the importance of price transparency and how to adapt your pricing strategy to build trust. We’ll also explore how creating content that connects directly with your clients’ pain points can set you apart, and why showcasing your salon experience might not be as effective as you think.

On top of that, we touch on the role of sustainability in salons. Is it essential to go eco-friendly, or does it depend on your ideal client? I’ll help you decide how to align your practices with the values that matter most to your clients.

Whether you’re focused on improving your online presence, enhancing client communication, or rethinking your service offerings, this episode offers key strategies to help you grow and thrive in the evolving beauty industry.

Tune in to learn what it takes to stay ahead in 2025 and ensure you’re meeting the rising demands of your clients.

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