The Scalable Freedom Show

2025: The Year of Peace & Simplification


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My word for 2025 is Peace. 


After honing in on Discernment in 2024, I’m reflecting on how that played out for me and am also keen to share how I’m choosing to value peace at all costs next year. 


This year was a pivotal year as I became a mother and I spent a lot of time evaluating what truly matters to me. Journeying into motherhood while running a seven-figure business meant I had to make a lot of decisions about my time and energy. It was about letting go of things that no longer served me and embracing those that did. 


Of course there have been challenges, but focusing on discernment truly allowed me to make room for meaningful moments, especially those precious first months with Sunny.


Now as we’re about to launch into 2025, my focus has shifted towards peace and simplification. For me, it’s about deliberately protecting the beautiful life I've worked so hard to cultivate. This means boundaries and systems within my business and family life and guarding this peace when modern life says it should be otherwise.


Practically in the business, my main priority will be growing and scaling the mastermind through strategic collaborations and an evergreen model. I’ve done live launches for a long time and love it but it’s just not the season for it now and it feels really good to know this. 


I’m also choosing to stay in my lane. Nothing good comes out of comparing myself to someone else because I trust and know that my path is unique to me. Just because I work in the online space doesn’t mean I need to scroll endlessly to see what’s working. This season is about confidently knowing my lane and protecting my peace at all costs.


Don’t get me wrong. Peace doesn’t mean boring. I’ve got so much travel and fun things planned for next year but I plan to embrace every moment fully. Peace is a state of mind and in 2025, I’m choosing for peace to infiltrate every decision I make for my life and my business. 


So, what about you? What’s your word or theme for 2025? 




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Connect with Ellie: 


Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

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The Scalable Freedom ShowBy Ellie Swift

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