The Game Changing Attorney Podcast with Michael Mogill

205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts

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Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.


Three legal marketing experts. One unforgettable conversation.


In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:

  • What it means to focus on strategy over tactics
  • The importance of running a law firm like a business
  • When to build an in-house marketing team and when to partner with an agency
  • Why it’s easier to build a personal brand than a business brand
  • How AI will change the legal space (and what will always stay the same)


    • Links & Resources

    • Episode Show Notes
    • Avvo
    • TikTok
    • Pay-per-click (PPC)
    • Pokémon GO
    • Local Service Ads (LSAs)
    • Google Business Profile
    • Entrepreneurial Operating System (EOS)
    • David C. Baker
    • Search engine optimization (SEO)
    • Customer Relationship Manager (CRM)
    • CallRail
    • Clubhouse
    • Google Ads
    • Facebook
    • LinkedIn
    • Gary Vaynerchuk
    • Morgan and Morgan
    • Joe Rogan
    • Spotify
    • YouTube
    • Artificial intelligence (AI)
    • Non-fungible tokens (NFTs)
    • Ray Kurzweil
    • Lawmatics
    • WordPress
    • ChatGPT
    • Tom Martin
    • United States Department of Justice (DOJ)
    • Smith & Jones
    • Ryan McKeen


      • ...more
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      The Game Changing Attorney Podcast with Michael MogillBy Michael Mogill
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