November brings one of the biggest opportunities of the year for your yoga business...

Black Friday.

It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves.

So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong.

Now, I know what you might be thinking, “Black Friday? Isn’t that all about discounts, pressure, and over-commercialisation?”

For a long time, we avoided it at DYA too. It felt out of alignment.

But when you look at it differently, it becomes something else entirely. You can actually use it as an opportunity to give back, connect with your community and offer something that helps your students whilst also supporting your business.

That’s why, at DYA, we run our Gratitude Gifts campaign every year. It’s our way of saying thank you and sharing offers that truly serve, without feeling pushy or salesy.

And this year, we want to help you do the same.

The Black Friday Offer Blueprint for Yoga Teachers is a 30-minute training designed to help you:

✨ Turn your existing offers into irresistible bundles or limited-time deals

✨ Add urgency in a way that feels authentic and aligned with your values

✨ Boost your year-end income without creating something new from scratch

✨ Approach Black Friday strategically, with gratitude at the centre of it all

This is your chance to make the end of the year work for you and to serve, sell, and show up with intention.

And if you want to check out our Black Friday offers this year check out our Gratitude Gifts waitlist here:

https://digitalyogaacademy.lpages.co/gratitude-gifts-2025-waitlist/