This week on the Squiggly Careers podcast, Helen talks to economist and author Sylvia Ann Hewlett about sponsorship. Sylvia is the author of 'Forget a mentor, find a sponsor' and 'The Sponsor Effect' and has a huge amount of insight and expertise on the topic. Together they talk about the difference between sponsorship and mentoring, the importance of starting with what you have to give and how to build a relationship based on trust. It's full of practical examples of people who have put sponsorship into practice in their career.

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