Modern Agent Marketing Girls

24. Turn Instagram Into a Referral Magnet This Summer


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Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!

In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.

They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.

The girls discuss:

♡ Why being obsessed with your local consumer changes everything

♡ How to “rebrand” your offers for summer

♡ The content formula that gets locals sharing your posts with their friends

♡ Why getting specific attracts the right people (and repels the wrong ones)

♡ How to turn inside jokes with your community into content

♡ Why should pick one local spot to visit constantly over the summer

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)

♡ Book: The Strawberry Patch Pancake House

Example of the type of shareable carousel post Kayla was talking about


This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

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Modern Agent Marketing GirlsBy Chelsea Petersen & Kayla Fox

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