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Episode Synopsis

Gina Knox and sales coach Dielle Charon break down why sales feel harder in 2026, why the pandemic inflated everyone's sales confidence, and the three core skills every business owner needs to close more deals right now. Dielle shares her triage treatment plan framework for sales conversations, her VISA differentiation method, and why "they weren't an ideal client" is usually just a confidence problem in disguise.

Keywords:  sales tips, small business, sales coach, women of color, entrepreneurship, sales conversations, business differentiation, lead generation, sales objections, money mindset