Episode 25: Louder - On Writing Better and Bravely with Master Copywriter Lauren Vanessa Zink

When it comes to online marketing, we always hear: copy is Queen! But, gorgeous, I know a lot of entrepreneurs struggle with copy; today, sister – you are in luck!

I sat down to chat with Master Copywriter Lauren Vanessa Zink and get the deep dive on making copywriting your new best friend.

Lauren Vanessa Zink helps rebels with big hearts and big shit to do in the world find their voice, nail their messaging, and write incredible, sales-making copy. Armed with a B.A. and red lipstick, she’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy cow, where have you been all my life?” When she isn’t working on a client launch or writing about herself in the third person, you can find her playing at one of San Diego’s awesome dog beaches with her fur baby Sphinx.

 

Inside this episode, we discuss:

 

All about today’s guest, Lauren Vanessa Zink [0.43]

What is Copywriting? [3.14]

How Lauren got started as a copywriter [6.50]

Scaling done for you services [15.22]

Lauren’s struggle with burnout and expansion [22.00] 

How Lauren taps into her clients and speaks through their authentic voice [34.00]

What are Brand Icons and how to use them [45.09]

 

Quotes:

“As you grow and evolve, your voice will grow and evolve.” [32.54]

“Where you overlap with your client is where the magic and the gold is” [36.22]

 

Links we mentioned: www.laurenvanessazink.com