Have you ever wrapped up a project, looked at your hours, your profitability, what you built, what you spent, and figured out that you were actually working at maybe $47 an hour?

You knew the project was beautiful, the clients were thrilled, but somewhere between your proposal and that final invoice, the math just stopped making sense. And the worst part is you knew something was off. You knew you were undercharging, but at the time, it felt reasonable.

That good reason is usually one of the three lies we tell ourselves to make undercharging feel okay. And today, we're going to break it down. What those lies are, why they keep us stuck, and more importantly, what to do instead, so you can finally price your construction projects with confidence and clarity.

Mentioned in this episode:

• Sign up for The Pricing Fix workshop on November 6th, 12:30 PM EST: https://www.reneedevignierdesign.com/the-pricing-fix

• Access the full video interview with Elana Steele of Steele Appliance here: https://www.reneedevignierdesign.com/appliance

Find the full shownotes at: https://devignierdesign.com/three-lies-designers-tell-themselves-about-pricing