Dr. Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, is an expert in driving behavioral change. She's even authored a book on the subject.

In this episode of The Game Changing Attorney Podcast, Dr. Fishbach delves into the realities of behavioral change, discussing:

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Show Notes:

02:34 – Why Dr. Ayelet Fishbach wrote Get It Done

03:32 – The essential ingredients to successful behavior change

05:02 – Why your goals should feel more like aspirations than chores

07:02 – The difference between “Do” goals and “Do Not” goals

09:19 – The dangers of setting abstract goals

11:00 – The power of numerical targets

13:23 – How to know when your goal is too optimistic

15:32 – When it makes sense to use an incentive structure to support goal achievement

18:06 – How to determine if you’re using the right incentive

20:43 – How intrinsic motivation impacts the likelihood of achieving your goals

24:38 – The Goal Gradient Effect (how progress impacts our motivation)

27:45 – Why you should keep the “middle” phase as short as possible

30:31 – How to reframe negative feedback as an effective means of making progress

34:25 – Applying Angela Duckworth’s research on grit to motivation and achieving goals

36:35 – The role of self-control in sticking to your goals

39:39 – How your willpower and your environment impact your self-control

43:04 – How to juggle multiple goals

46:12 – The role of patience in sticking with and achieving goals

48:01 – How your heroes and anti-role models can motivate you to achieve your goals

52:05 – What being a game changer means to Dr. Ayelet Fishbach

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Links & Resources

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Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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