We're all familiar with B2B (Businesses to Business) and B2C (Business to Consumer), but have you heard of H2H (Human to Human)? In today's episode of The Greatness Machine, Darius sits down with Joshua Lee, entrepreneur, author, coach, marketer, husband, father - "The Dopamine Dealer of LinkedIn" - to discuss this concept, and why it's key to building a successful business in the 21st century. You'll learn a little about Joshua's start in digital marketing in the wild days of the early 2000s, when he landed a little company called "MySpace" as an early client before it was bought by Rupert Murdoch in an epic deal. You'll discover the moment he realized his work had devolved into "monetizing just to monetize," and why he decided to do a massive "reset" of his life and career, forging a new and more fulfilling path. You'll learn methods for pushing past the noise and automation to create and nurture an organic following and boost your engagement score using LinkedIn. You discover why Joshua is so passionate about helping people reconnect and create lasting relationships for themselves in business and in life. Joshua brings an incredible amount of value in this discussion - thoughts, ideas and strategies that can help you humanize your business and grow your engagement. Enjoy! What You’ll Learn in this Show: How he got started in the "Wild Wild West" of digital marketing in the early 2000s, as well as the moment he made a serious "reset" in his life and career. How you can build and nurture an organic following using LinkedIn. The "magic formula" for boosting your engagement score. Why bringing the human connection back into marketing and cutting through the noise is so important. And so much more... Resources: Joshua's website ‎The Greatness Machine Podcast Website Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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