Over the last six months, I've shared the exciting news of my pregnancy and the approaching maternity leave period. And I’m sure you've been wondering: how do you keep the business running smoothly - and profitably - while having three whole months off?

The truth is: with a lot of intention and meticulous planning! Today, I’m sharing three innovative ways I've prepped my business for maternity leave. I walk you through the key strategies that have significantly supported me, allowing me to navigate this time with creativity. 

1. Serving Clients and Maintaining Quality

The first challenge I’ve tackled is ensuring my SwiftMind Scaled clients continue to receive meaningful support while I’m away. Along with introducing some amazing trainers and mentors to step in during this time, we’ve also made adjustments to things like contract lengths and payment schedules. The intention behind these additions was to enhance the client experience and maintain the high standards of my mastermind.

2. Keeping the Podcast's Momentum Going

Next, I faced the question of how to keep the podcast running smoothly. I’ll share with you the exciting new series I’ll be creating, where I’ve asked some of my clients to host their own episodes and share their most valuable strategies and tips in business. This approach not only keeps the podcast active but also provides an opportunity for my clients to add value to the community.

3. Sustaining Marketing Efforts

For the challenge of growing and generating leads while I’m on leave, I’ve decided to focus on providing purely value-based content for the next three months, minimising the selling aspect. This strategy allows my team and me to concentrate on serving clients and building community without the pressure of sales targets. With this plan in place, we can maintain engagement and continue supporting our clients, knowing that we've set up the business for continued growth and longevity. 

I hope this episode inspires you to think creatively about any challenges you face in your business. Whether it's planning for an extended leave or dealing with other obstacles, approaching these situations with innovation can lead to solutions that are even better than your usual operations. By prioritising clients, team member and the long-term health of your business, you can create a thriving environment that withstands any period of absence. 

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/