Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas.

They weren't.

It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight.

That's what standards look like when you're a market leader.

In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week.

I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance.

What you'll learn:

→ Secret 1: Take courageous action - Focus on opportunity cost, not absolute cost (what does NOT taking action cost you?)

→ Secret 2: Lift your standards to the next level - What are your blue M&Ms? (the small indicators of excellence)

→ Secret 3: Amplify who you are even more - Play the whole keyboard, not just middle C (bring out all the authentic parts of you)

→ Secret 4: Decide you're a leader before you feel like one - Leadership doesn't happen TO you, you decide it first

→ Why the peloton metaphor explains everything about market leadership

→ How one client went from cupcake company employee to six figures in 2-3 months (and what she did differently)

Real insights from the episode:

• Why leadership is you amplified, not you in a suit being stifled and professional

• The moment Colin sat in a room with 4-5 market leaders and decided "I'm going to be a leader of market leaders"

• Why going pro doesn't mean hiring a massive team - it means deciding what you'll show up for consistently

• How Colin has delivered 317 podcast episodes and only missed 1-2 weeks in four years (that's a standard)

• Why market leaders don't wait for the invitation - they send it

• The difference between absolute cost and opportunity cost (and why market leaders focus on the latter)

Interested in working with me directly to scale your Expert business?

That's exactly what we do inside ELITE.

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode317

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/