There are a whole lot of misconceptions out there surrounding how to find your ideal client.

For as long as I’ve been doing this work, it has been common to assess your client based on certain demographics. Perhaps it’s where they live, their age, the type of place that they live or the type of business they have.

However, I have found that basing your ideal client on common demographics, is not particularly accurate. Especially for a lot of you these days who run global businesses, you would be finding that your clients don’t fit into a certain category of people so much.

Today I’m running through three things that I believe you must know about your ideal client, in order to truly serve them properly.

It involves going a lot deeper than you may be currently and I hope you find this information really valuable!

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