Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.

As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it.

After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process.

Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same.

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