Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to “command the room.” Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system.

 

Chapters:

 

02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-platform streaming. 19:41 — TikTok Priorities for 2025–26: Go live (Service Plus for coaches), make 1+ minute videos, stay consistent, choose your persona, and show your “5:01 self.” 57:56 — Financial Safety & Healthcare: Entrepreneurship as self-care, options beyond employer insurance, and reducing nervous-system stress through earning power.