Let's settle this once and for all: you don't need a client to create content. You need content to get clients.

In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)

The girls discuss:

♡ Why the majority of your content shouldn't be your listings anyway

♡ How to use your own home and stories to create engaging real estate content

♡ What it means to document your process (even without a client to document)

♡ The mindset shift from "I need clients to post" to "I need to post to get clients"

♡ Specific content ideas you can start using TODAY

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ TV Show: The Summer I Turned Pretty

♡ Instagram: Copy Uncorked

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Reel: Xanthe Appleyard’s empty apartment

♡ Freebie: The Ultimate Modern Agent B-roll List

♡ Past Episode: “21: Raise Your Standards and Grow Your Business”

♡ Past Episode: “17. Basic Listing Posts? We Don’t Know Her”

♡ Instagram: Jessica Garvin

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

A 3-day challenge to help you get clarity around what you want your personal brand to be so you can finally stand out in your market and effortlessly attract more clients and referrals.

Camp Modern Agent